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Digital Marketing

Techie Sage provides Training & Services - Digital Marketing

Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Categories :

 

Search Engine Optimization (SEO )

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Pay-per-Click ( PPC )

Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is usually associated with first-tier search engines.

Social Media Marketing ( SMM )

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers

Content Marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

 

Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

Mobile Marketing

Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or mobile applications.

Marketing Analytics

Modern marketing is a data-driven process fueled by analytics. Without analyzing relevant key performance indicators (KPI), businesses can't tell whether their marketing efforts are providing the expected return on investment (ROI). Marketing analytics is the key to evaluating past performance and determining how to improve it going forward.

Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

7 Essential Skills Every Digital Marketer Needs to Know

  • Video Marketing. 

  • Search Engine Optimization (SEO) & Search Engine Marketing (SEM) ...

  • Content Marketing. 

  • Data / Analytics. 

  • Understand Design Thinking & Planning. 

  • Be Tech Savvy. 

  • Be Persuasive. 

  • Highlight Your Unusual Skills.