Graphic Designing

Techie Sage provides Training & Services - Graphic Designing

Graphic design is the profession and academic discipline whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Design is based on the principle of "form follows a specific function".

Types of Graphic Designing :

1. Visual Identity Graphic Design

A brand is a relationship between a business or organization and its audience. A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.

2. Marketing & Advertising Graphic Design

When most people think of graphic design, they think of designs created for marketing and advertising.

Companies depend on successful marketing efforts to tap into their target audience’s decision-making process. Great marketing engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand. Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively.

Examples of marketing graphic design

Postcards and flyers
Magazine and newspaper ads
Posters, banners and billboards
Infographics
Brochures (print and digital)
Vehicle wraps
Signage and trade show displays
Email marketing templates
PowerPoint presentations
Menus
Social media ads, banners and graphics
Banner and retargeting ads
Images for websites and blogs

3. User Interface Graphic Design - UI

A user interface (UI) is how a user interacts with a device or application. UI design is the process of designing interfaces to make them easy to use and provide a user-friendly experience.

A UI includes all of the things a user interacts with—the screen, keyboard and mouse—but in the context of graphic design, UI design focuses on the user’s visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions, and more. It’s a UI designer’s job to balance aesthetic appeal with technical functionality.

Examples of User Interface Graphic Design

Web page design
Theme design (WordPress, Shopify, etc.)
Game interfaces
App design

4. Publication Graphic Design

Publications are long-form pieces that communicate with an audience through public distribution. They have traditionally been a print medium. Publication design is a classic type of design—think books, newspapers, magazines and catalogs. However, there’s recently been a significant rise in digital publishing.

Graphic designers that specialize in publications work with editors and publishers to create layouts with carefully selected typography and accompanying artwork, which includes photography, graphics and illustrations. Publication designers may work as freelancers, as creative agency members or in-house as part of a publishing company.

Examples of Publication Graphic Design

Books
Newspapers
Newsletters
Directories
Annual reports
Magazines
Catalogs

5. Packaging Graphic Design

Most products require some form of packaging to protect and prepare them for storage, distribution, and sale. But packaging design can also communicate directly to consumers, which makes it an extremely valuable marketing tool. Every box, bottle and bag, every can, container, or canister is a chance tell the story of a brand.

Packaging designers create concepts, develop mockups and create the print-ready files for a product. This requires expert knowledge of print processes and a keen understanding of industrial design and manufacturing. Because packaging design touches so many disciplines, it’s not uncommon for designers to find themselves creating other assets for a product such as photography, illustrations and visual identity.

6. Motion Graphic Design

Simply put, motion graphics are graphics that are in motion. This can include animation, audio, typography, imagery, video and other effects that are used in online media, television and film. The medium’s popularity has skyrocketed in recent years as technology improved and video content became king.

“Motion graphics designer” is a somewhat new specialty for designers. Formally reserved for TV and film, technological advances have reduced production time and costs, making the art form more accessible and affordable. Now, motion graphics is one of the newest types of design and can be found across all digital platforms, which has created all sorts of new areas and opportunities.

Examples of motion graphic design

Title sequences and end credits
Advertisements
Animated logos
Trailers
Presentations
Promotional videos
Tutorial videos
Websites
Apps
Video games
Banners
GIFs

7. Environmental Graphic Design

Environmental graphic design visually connects people to places to improve their overall experience by making spaces more memorable, interesting, informative or easier to navigate. Environmental design is a broad type of design, here are some examples:

Examples of environmental graphic design

Signage
Wall murals
Museum exhibitions
Office branding
Public transportation navigation
Retail store interiors
Stadium branding
Event and conference spaces

8. Art and Illustration for Graphic Design

Graphic art and illustration are often seen as being the same as graphic design, however, they’re each very different. Designers create compositions to communicate and solve problems, graphic artists and illustrators create original artwork. Their art takes a number of forms, from fine art to decoration to storytelling illustrations.

Even though graphic art and illustration are not technically types of graphic design, so much is created for commercial use within the context of graphic design that you can’t talk about one without the others.

Examples of art and illustration for graphic design

T-shirt design
Graphic patterns for textiles
Motion graphics
Stock images
Graphic novels
Video games
Websites
Comic books
Album art
Book covers
Picture books
Infographics
Technical illustration
Concept art